What are the challenges involved in building a museum or a private foundation?
Make our cultural and artistic heritage accessible to all
The primary aim of a museum or foundation is to disseminate and preserve our artistic and cultural heritage. This philanthropic approach can only work by attracting visitors to an atypical, remarkable site that fits in perfectly with its surroundings.The visit to the site, its spaces and its scenographic ambience are an integral part of the visitor experience. They are just as much a part of the excitement and renown as the works on display. Who doesn't remember the play of the sun on the façade of the MUCEM (Marseille, 13), the water mirror serving as the ceiling at the Fondation Carmignac (Porquerolles, 83) or the spectacular view from behind the clock at the Musée d'Orsay (Paris, 75)?
Nowadays, museums and foundations are also expanding by creating additional destinations: catering, accommodation, a place for children to relax... These complementary activities attract a wider audience who stay longer and return again and again. They help personalize the customer experience.
Our approach to disseminating our cultural heritage also involves paying particular attention to the accessibility of the site. The reception area, itinerary and facilities must be designed with inclusion and diversity in mind, by offering a broad welcome to the visually, motor and hearing impaired...
Architecture is therefore a key lever for attracting and retaining visitors. Programming such a construction project is a crucial step in ensuring that the project's challenges are understood and integrated into the chosen design.